Andrea Brady

Creative Direction,
Graphic Design

2015 annual report

As Creative Director throughout a major 2015 changeover from a CEO integrated with the agency for decades to a new CEO and completely new leadership, Fast Forward became the title-theme for the annual report conveying advancements in methodologies and the philosophy of the agency moving into a more modernized era. An arrow motif implies this suggested motion, and along with a contemporary color-palette, infographic elements and image treatment sustains this message throughout.
Design Challenge: Integrate existing branding elements, such as typeface usage, into a fresh, contemporary design approach for an annual report making a complete departure from preceding materials and reports to communicate an invigorated new direction.
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